Korea’s ‘YelloStory’ and Thailand’s ‘Adyim’ Launch Revu, a Global Contents Marketing Platform
YDM alliance companies, Korea’s ‘YelloStory’ and Thailand’s ‘Adyim’ Launch Revu,
a Global Contents Marketing Platform
Yello Digital Marketing (YDM) Group, Korea’s leading and fastest-growing digital marketing group, announced today that YDM alliance companies YelloStory and Adyim started open beta testing (OBT) of Revu (https://th.revu.net), a global contents marketing platform, in Thailand.
Revu is the global brand of WITHBLOG, the contents marketing platform of YelloStory, which has 210,000 members and 500,000 review contents in the Korea market. It is a platform where ‘influencers’, who are individuals with the power to influence on social media, are provided with the opportunities to try out various services and products, turn these worthy experiences into contents, and share with the others.
YelloStory’s WITHBLOG, which served as Revu’s model, is Korea’s leading blog marketing platform. Since WITHBLOG started its service in February 2009, with more than 50,000 campaign executions, it’s been providing ample amount of quality information about products and services to consumers, and also has been working as the highly efficient marketing hub for businesses and entrepreneurs.
This expansion of YelloStory into Thailand is the fruit of strategic collaborations among YDM companies in and out of Korea, with the aim of YDM Group leading the digital marketing market in Southeast Asia. For Revu’s local services in Thailand, YelloStory has been working since last August on a close collaboration with Adyim, a Thai online agency that provides various services raging from strategic creative campaigns to online media. YelloStory took charge of the planning and developing stages of Revu, while Adyim takes care of providing and managing the services in Thailand. Both companies will handle the most important localization and network formation jointly.
YelloStory plans to gradually expand the market, focusing on countries YDM companies are present in, such as Indonesia and Singapore. For this plan, it is currently working on the groundwork, such as market research and network formation, with YDM companies in those countries.
Mr. Chang Dae Gyu, CEO of YelloStory, said “YelloStory’s overseas market expansion could happen earlier and faster than expected, thanks to collaborations with YDM companies based in Southeast Asia.” Chang also shared that “Since it is the first case of Korea’s contents marketing platform service utilizing influencers going into Southeast Asia, we plan to do our best to make Revu the best contents marketing platform in Asia.”
Meanwhile, YDM Group is Asia’s leading and fastest growing digital marketing group that brings together a close alliance of entrepreneur-driven companies specializing in various fields of digital marketing over 6 countries from 22 companies including YelloStory and Adyim.
■ About YelloStory
YelloStory, a division of Yello Digital Marketing and a subsidiary of Yello Mobile, is a market leader in the content marketing industry. As the AD-Tech company, YelloStory is providing the No.1 Automated Marketing Platform for Blog and Social Media in Korea. And based on its local experiences and proficiencies, YelloStory will net look to expand regionally and become a major digital marketing player in Asia.
■ About Adyim
Adyim Online Agency is registered under the name Click2Biz Company Limited. The online agency provides services covering strategic creative campaign and online media. The company is focused on performance based results in accordance with consumers’ behaviors with the right marketing tools that work effectively in the current business competition. Its’ loyal customers include the leading brands in Thailand and international such as L’Oreal, SCG, PTT and TAT, totaling over 350 brands. It is also a partner of many leading ad agencies. Its’ employees have over 10 years of experience in digital market so that they understand the consumer insights and can create strategic plan that can lead to successful implementation.
■ About Yello Digital Marketing Group
Yello Digital Marketing (YDM) Group is Asia’s leading and fastest growing digital marketing group that brings together a close alliance of entrepreneur-driven companies specializing in various fields of digital marketing. YDM aims to be No. 1 in the region by providing comprehensive and targeted solutions in all aspects of digital marketing, ranging from strategy to creative to target optimization and to execution. Following the YDM Way of Collaboration, over 1,700 talented employees from 22 companies serve more than 5,000 clients in South Korea, Indonesia, Singapore, Thailand, Malaysia and Vietnam. To find out more about YDM and our family companies, visit: www.yellodm.com