SimSimi was the first the artificial intelligence chatting robot which based in PC long time ago. SimSimi database consists of simple "Request - Response" set. When you request "Hi" and faded away from the market due to difficulty of UI and limitation of intelligence.
As mobile takes over our daily life, it also brought changes in how we use mobile messenger. With mobile messenger providing easy access-ability and user-ability, company has been working on building business platform via messenger.
For example, progress is visible with game-platform, emoticons, plus friends features in platform and it is expanded even further to cover payments, commerce business model via platform. The success point is now whether how big is the gap between the original purpose of using messenger and the actual user experience the new features.
Recently AI attracts the market and user with more matured technology, messenger’s usage and bot service is also drawing big attention again. Bot is a form of entertainment where user can interact with through messenger. Its ability to engage in a conversation is determined by the words being taught to it. As more words, sentences, and expressions are taught to it, it will get smarter which will present a more interesting and exciting experience to the user. In movie ‘Her’ we can foresee the future form of bot service.
Imagine Brand bot becoming your friend in messenger. It responds to your needs and interact with your feedback for more customized messages only to you. Isn’t that sounds like some kind of platform you wish to have as a marketer? It is clearly shown that why marketer needs to keep up with things like data, business process, brand value and individual user’s interest to drive better performance.