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[YDM Monthly Review] January 2016

29Jan2016

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ydm monthly review
ydm monthly review
January 2016

Technology

Major Tech Trends from CES 2016

From January 6 to 9, tech industry insiders and early adopters gathered in Las Vegas for Consumer Electronics Show (CES) 2016. From connected cars to wearable, robots, drones, and IoT devices, the show allowed the participants to have a glimpse of what future tech industry would look like. Along with the expected launch of Oculus Rift, the anticipation of VR and AR to go mainstream became heightened. The announcement of Netflix to serve its video streaming services in 130 additional countries also gathered ample attention. The show underlined how technology is increasingly becoming intertwined with media and creative to be embedded in consumers’ lives.

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Technology

Cross-device Targeting to Take Off in 2016

Targeting only to a particular device is no longer effective to reach and engage digital consumers who increasingly seek and gain contents across smartphones, laptops, tablets, and so on. With the technology to reach consumers on every one of these screens continuously being advanced, cross-device targeting is expected to hit the road in 2016. Marketers should not only make valuable use of consumer data to deliver the right message to target audiences, but also present dedicated creative appropriate for each platform rather than repurposing campaigns across devices. Of course, measuring how the campaigns perform overall as well as on each screen is essential to extract insights and adjust strategies for future executions.

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Media

Capturing Moments with Real-time Marketing around Live Events

Engaging with consumers in real time cannot be more emphasized in today’s mobile-centric industry. Being able to reach consumers regardless of time and location provide marketers unique opportunities to target the specific moment to deliver relevant messages. Major platforms such as Twitter and Facebook have introduced features to increase user engagement around live events such as sports games, award ceremonies and festivals. With Real-Time Ads, Google also lets brands to instantly deliver marketing messages that directly relates to the moment consumers just experienced. Creating conversations around live events, and turning those contents into promotional messages will be adopted by many marketers to deliver exclusive user experience aimed at the audiences’ specific moments.

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Creative

Live Streaming to Become a Primary Video Marketing Strategy

Whereas the year 2015 was when live streaming video apps made a grand debut in digital video industry, this year these services are expected to become a primary part of video marketing strategies for marketers who want to engage consumers around the world. In fact, major players such as Periscope, Facebook’s Mentions, and Naver’s V are already revealing updates to their services for better communications between contents creators and the viewers. It would be interesting to see how live streaming videos settle as a way for brands to deliver unique and engaging contents and interact with consumers.

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Technology

IoT Means More Data

Internet of Things (IoT) is set to take off during the next few years, and it means more data for marketers. As more devices that consumers use become connected online, marketers will be able to get more detailed information on consumers’ needs and interests. Emphasis on utilizing these data is only going to be bigger in order to provide services tailored at each consumer. In addition to capturing new opportunities that the adoption of IoT brings about, marketers will need to be mindful about users’ privacy and refrain from being overly invasive.

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Platform

Email Personalization and Buy Button Boost ROI

Although ways to deliver brand messages have proliferated due to diversified digital channels, consumers still prefer for receive information from brands via email. More and more marketers are sending email messages suggesting specific products that consumers would be interested in, based on their previous purchasing data and other online behaviors. Moreover, by integrating buy button in these personalized emails, marketers induce purchase beyond providing information. Marketers will actively utilize email personalization and implementation of buy buttons to increase user engagement, click-through rates and sales.

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YDM

YDM Group Predicts Digital Marketing Trends for 2016

YelloStory Starts Fresh with Co-Representative System

Recobell Attracts Audiences with Data Utilization

This is a monthly newsletter created by YDM Group / YDM,5Fl., J-Tower, 139, Dosan Daero, Gangnam Gu, Seoul, Korea.

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