YDM WEEK@ND is a weekly newsletter created by YDM Group.
[YDM Monthly] April 2016
[YDM Week@nd] No.38
-YDM WEEKLY TRENDS
-Let's Talk Digital marketing
[YDM Week@nd] No.36
- Weekly Trends_Digital Transfromation, Big data and AI, What is the message to the marketer
- FInding A hidden Master of Bigdata
- Innobirds Weekly Review
- YDM NOW_ mADPIG
[YDM Week@nd] No.35
- Weekly Trends_What the changing look of mobile video means for marketing
- Content creation that leads Engagement.
- Innobirds Weekly Review
- YDM NOW_ Yellostory 'REVU' Launching!
[YDM Week@nd] No.34
Digital Marketing Weekly Trends
Lets learn VR AR
Innobirds Weekly socail review
The world of recommendation technology to increase sales revenue in E-commerce
[YDM Week@nd] No.33
-Digital Marketing Weekly Trends
-YDM ON #7 Social Media Status Through Active Users
-Innobirds Social Weekly Review
-Transit in Web Environments and Advancement in UI/UX
[YDM Monthly Review] February 2016
Media: Twitter Makes Some Serious Changes
Market: Mobile Revolution Shifts Power between Apple and Google
Creative: How Can We Create Influential Video Ads?
Media: Influencer Marketing Catches On
Media: Leveraging Brand Power through Social Marketing
Platform: IT meets Media/Entertainment
[YDM Week@nd] Surviving through Digital Disruption
Technology is connecting people ever more closely especially with mobile revolution.
Today, the connectivity reaches beyond people and places, towards things; Ericsson predicts that there will be 26 billion connected devices by 2020.
With digital connectivity becoming a starting point for new ways of thinking and collaborating, business processes and value chains are reshaped and digitalized, fueling new opportunities never imagined before.
[YDM Week@nd] Social CRM
Consumers are constantly exposed to a variety of information about new brands, products and services, so if they do not like the way a certain brand does business, they will easily be able to find a replacement.
This is why customer experience and customer relationship management (CRM) is rapidly becoming the essential aspect for business success.
[YDM Week@nd] Location-Based Marketing
eMarketer predicts that there will be over 2 billion smartphone users worldwide this year.
This number accounts for nearly a quarter of the world’s population and over 60% of the number of Internet users which is just under 3.3 billion.
U.S. consumers now spend more than half of their online time on mobile devices, meaning they identify, research and communicate with brands on-the-go.
The fact that consumers are connected online anywhere they go provides marketers opportunities to utilize location data of their audiences for catering more relevant messages based on where they are.
[YDM Monthly Review] January 2016
Technology: Major Tech Trends from CES 2016
Technology: Cross-device Targeting to Take Off in 2016
Media: Capturing Moments with Real-time Marketing around Live Events
Creative: Live Streaming to Become a Primary Video Marketing Strategy
Technology: IoT Means More Data
Platform: Email Personalization and Buy Button Boost ROI
[YDM Week@nd] Digital Personal Assistant, The Future of Search
Aiming at “Micro-Moments”
Artificial Intelligence for Advanced Search
Search as the Ultimate Personal Assistant